CLIENT:
BBC Earth
Launching BBC Earth in Canada
SERVICE:
Digital / Print
INDUSTRY:
Nature Documentary / Television
BBC Earth launched in Canada through a partnership between Blue Ant Media and BBC Worldwide, bringing its globally renowned nature documentaries to a new audience. I contributed to the creative rollout of the launch campaign — helping introduce the brand’s core values of wonder, discovery, and education through a cohesive, multi-platform brand experience spanning digital, print, and broadcast.
Design Impact
As part of the Blue Ant Media team, I helped bring BBC Earth’s global identity to life for Canadian viewers. Using the official brand guidelines as a foundation, we adapted the creative to resonate locally — producing digital banners, social content, print ads, and on-air visuals that reflected the brand’s iconic tone. The result was a unified campaign that honored BBC Earth’s international presence while creating meaningful engagement with a new, regional audience.