CLIENT:
Cottage Life
From Dock to Digital: Evolving the Cottage Life Brand
SERVICE:
UX UI / Print / Digital / Social / Branding / Events
INDUSTRY:
Media & Publishing / Lifestyle / Travel & Tourism
Cottage Life is a leading media and lifestyle brand that celebrates the cottage experience through print, digital, television, trade shows, and e-commerce. Over the past seven years, I’ve played a key role in expanding its brand footprint—redesigning the website, launching an e-commerce shop, developing marketing campaigns, designing print and digital assets, and shaping on-air and event visuals to bring the brand to life across all platforms.
Design Impact
With a focus on seamless user experience and cohesive brand storytelling, I led the Cottage Life website redesign, ensuring a responsive, user-friendly platform that unified content from Editorial, TV, Events, E-commerce, Publishing, and Sales. Collaborating closely with these teams, I integrated strategic UX/UI improvements while fostering a design-first mindset through internal workshops. Beyond digital, I helped elevate Cottage Life’s trade show presence, designing social marketing materials and promotional content for the Spring & Fall shows, which attracted 500+ exhibitors and 30,000+ attendees—contributing to a 17% increase in attendance. From print to digital, events to e-commerce, my work has shaped Cottage Life’s visual identity, audience engagement, and brand evolution, ensuring it remains the go-to destination for all things cottage living.
CLIENT:
Cottage Life
From Dock to Digital: Evolving the Cottage Life Brand
SERVICE:
UX UI / Print / Digital / Social / Branding / Events
INDUSTRY:
Media & Publishing / Lifestyle / Travel & Tourism
Cottage Life is a leading media and lifestyle brand that celebrates the cottage experience through print, digital, television, trade shows, and e-commerce. Over the past seven years, I’ve played a key role in expanding its brand footprint—redesigning the website, launching an e-commerce shop, developing marketing campaigns, designing print and digital assets, and shaping on-air and event visuals to bring the brand to life across all platforms.
Design Impact
With a focus on seamless user experience and cohesive brand storytelling, I led the Cottage Life website redesign, ensuring a responsive, user-friendly platform that unified content from Editorial, TV, Events, E-commerce, Publishing, and Sales. Collaborating closely with these teams, I integrated strategic UX/UI improvements while fostering a design-first mindset through internal workshops. Beyond digital, I helped elevate Cottage Life’s trade show presence, designing social marketing materials and promotional content for the Spring & Fall shows, which attracted 500+ exhibitors and 30,000+ attendees—contributing to a 17% increase in attendance. From print to digital, events to e-commerce, my work has shaped Cottage Life’s visual identity, audience engagement, and brand evolution, ensuring it remains the go-to destination for all things cottage living.