CLIENT:
Blue Ant Media
Bringing Fast Channels to Life
SERVICE:
Branding / Digital / Social / On-air
INDUSTRY:
FAST channel / Horror / Thriller
I played a key role in the creative development of Haunt TV and Crimetime, two fast-growing streaming channels available on Roku, Samsung TV Plus and Pluto TV. Tasked with establishing distinct visual identities for both platforms, I led the art direction, branding, logo design, and social content creation to drive engagement and build brand recognition. Working closely with an animator, I ensured cohesive and dynamic on-air graphics that enhanced the viewer experience. Both projects required a fast turnaround, demanding strategic thinking, efficient execution, and creative precision to meet tight timelines while maintaining high-quality design standards.
Design Impact
By developing bold, memorable branding and engaging content, I helped both channels quickly stand out in a competitive streaming landscape. The cohesive visual identities not only elevated their presence but also contributed to rapid audience growth. For Haunt TV, my work blended eerie, atmospheric visuals with engaging social content to connect with horror fans. For Crimetime, I crafted a sleek, bold identity that reflected the drama and intrigue of true crime storytelling. The fast rollout of these projects ensured both channels launched successfully across major platforms like Roku, Samsung TV Plus, and Pluto TV, gaining strong audience traction and positive engagement early on.
Project Credit: Creative Direction: Sam Lamb Animation: Bobbie Tubbs Art Direction & Design: Inga Rumun
CLIENT:
Blue Ant Media
Bringing Fast Channels to Life
SERVICE:
Branding / Digital / Social / On-air
INDUSTRY:
FAST channel / Horror / Thriller
I played a key role in the creative development of Haunt TV and Crimetime, two fast-growing streaming channels available on Roku, Samsung TV Plus and Pluto TV. Tasked with establishing distinct visual identities for both platforms, I led the art direction, branding, logo design, and social content creation to drive engagement and build brand recognition. Working closely with an animator, I ensured cohesive and dynamic on-air graphics that enhanced the viewer experience. Both projects required a fast turnaround, demanding strategic thinking, efficient execution, and creative precision to meet tight timelines while maintaining high-quality design standards.
Design Impact
By developing bold, memorable branding and engaging content, I helped both channels quickly stand out in a competitive streaming landscape. The cohesive visual identities not only elevated their presence but also contributed to rapid audience growth. For Haunt TV, my work blended eerie, atmospheric visuals with engaging social content to connect with horror fans. For Crimetime, I crafted a sleek, bold identity that reflected the drama and intrigue of true crime storytelling. The fast rollout of these projects ensured both channels launched successfully across major platforms like Roku, Samsung TV Plus, and Pluto TV, gaining strong audience traction and positive engagement early on.
Project Credit: Creative Direction: Sam Lamb Animation: Bobbie Tubbs Art Direction & Design: Inga Rumun