CLIENT:
Polaris
Celebrating Canadian Sounds
SERVICE:
Event Branding / Packaging / Investor & Sales Decks
INDUSTRY:
Music / Non-Profit
The Polaris Music Prize is a not-for-profit organization dedicated to celebrating Canadian music, recognizing artistic merit without genre or commercial bias. For five years, I played a key role in shaping the visual identity of this influential music industry event, ensuring the brand’s presence was both impactful and cohesive across all platforms. This included creating promotional materials, event branding, presentation decks, web and social graphics, Spotify playlist artwork, and limited-edition vinyl packaging for their exclusive Cover Sessions series.
Design Impact
By collaborating with the design studio Doublenaut, I helped develop a cohesive visual identity that spanned print, digital, and experiential touchpoints. Our focus on design consistency and resource efficiency not only strengthened the Polaris Music Prize’s brand recognition but also reduced costs. This unified visual presence elevated the event’s cultural impact, reinforcing its mission to celebrate Canadian music while ensuring every design element felt intentional, engaging, and true to the spirit of the prize.
CLIENT:
Polaris
Celebrating Canadian Sounds
SERVICE:
Event Branding / Packaging / Investor & Sales Decks
INDUSTRY:
Music / Non-Profit
The Polaris Music Prize is a not-for-profit organization dedicated to celebrating Canadian music, recognizing artistic merit without genre or commercial bias. For five years, I played a key role in shaping the visual identity of this influential music industry event, ensuring the brand’s presence was both impactful and cohesive across all platforms. This included creating promotional materials, event branding, presentation decks, web and social graphics, Spotify playlist artwork, and limited-edition vinyl packaging for their exclusive Cover Sessions series.
Design Impact
By collaborating with the design studio Doublenaut, I helped develop a cohesive visual identity that spanned print, digital, and experiential touchpoints. Our focus on design consistency and resource efficiency not only strengthened the Polaris Music Prize’s brand recognition but also reduced costs. This unified visual presence elevated the event’s cultural impact, reinforcing its mission to celebrate Canadian music while ensuring every design element felt intentional, engaging, and true to the spirit of the prize.