A.Side is a multi-platform music media brand where enthusiasm for pop culture meets thoughtful discussion. I was responsible for designing the logo and icon, as well as rolling out several digital creative assets to promote content.

The challenge was to establish a visual identity and brand presence for A.Side, a rebrand of AUX, that effectively conveyed the brand's unique blend of pop culture enthusiasm and thoughtful discussion.

To address this challenge, I took the following actions:

‍Logo and Icon Design: I designed a distinctive logo and icon that captured the essence of A.Side, reflecting its commitment to both pop culture and in-depth discourse.

‍Digital Creative Assets: I created a range of digital creative assets tailored to promote the brand's content. This included social media graphics, promotional banners, and other materials to engage and captivate the target audience.

Through the design of a captivating logo, icon, and a suite of digital creative assets, I successfully established a compelling visual identity for A.Side. This identity communicated the brand's unique positioning, seamlessly transitioning from AUX to A.Side. The creative assets effectively promoted content, engaging the audience and contributing to the brand's growth and recognition in the multi-platform music media space.