Haunt TV is a new free streaming channel, available on the Roku Channel & Samsung Plus. I was responsible for the art direction, branding, logo design, on-air graphics support, and social content, which continues to grow for this fast channel.

The challenge was to establish a strong visual identity and brand presence for Haunt TV, a new free streaming channel, in a highly competitive market.

To address this challenge, I took the following actions:

‍Art Direction: I provided art direction to ensure that the visual elements across the channel were consistent, aligned with the brand identity, and engaging to the target audience.

‍Branding and Logo Design: I developed a distinctive and memorable logo and branding elements that would help Haunt TV stand out in a crowded market.

‍Social Content Creation: I managed and created social content to drive audience engagement and build a community of loyal viewers, while working closely with an animator who created on-air graphics to enhance the channel's visual appeal.

Through these actions, I successfully established a strong visual identity and brand presence for Haunt TV. The distinctive branding and logo design, coupled with engaging social content, helped the channel grow rapidly. As a result, Haunt TV has become a prominent streaming channel, accessible on the Roku Channel & Samsung Plus, attracting a growing and loyal viewership.