Crimetime is a new free streaming channel, available on the Roku Channel & Samsung TV Plus. I was responsible for the art direction, branding, logo design, on-air graphics support, and social content, all of which have contributed to the rapid growth of this dynamic channel.

The challenge was to establish a distinctive brand presence for Crimetime in a highly competitive market. The channel needed to stand out and attract a dedicated audience.

To address this challenge, I undertook the following actions:

‍Art Direction: I provided art direction to ensure that the channel's visual elements were consistent and captivating, creating a compelling and immersive viewer experience.

‍Branding and Logo Design: I crafted a unique brand identity and a memorable logo that set Crimetime apart from the competition, making it instantly recognizable and memorable.

‍On-Air Graphics Support: I worked closely with an animator to ensure that on-air graphics were not only visually appealing but also informative, enhancing the channel's overall presentation.

‍Social Content Creation: I managed and created engaging social content that fostered audience engagement and played a pivotal role in the channel's fast-paced growth.

Through these actions, Crimetime has successfully established a strong visual identity and brand presence, making it a prominent free streaming channel accessible on the Roku Channel & Samsung TV Plus. The distinct branding, captivating on-air graphics, and engaging social content have collectively contributed to the rapid growth of Crimetime, attracting an enthusiastic and expanding viewership.